Good consumer insights start with getting to know your audience. As an independent service provider you may not have a team of data scientists at your beck-and-call, but you have something better - a personal relationship with each and every one of your clients. So how can you leverage that relationship to improve your branding, marketing and product offerings? Get to know your clients on a personal level - what they like and dislike; where they hangout in real life and onlin

It has been suggested to me by numerous people that I should be blogging. Apparently, I have expertise in subjects that are not only useful to a wide audience, but interesting to the general public. Before we get this ball rolling let me introduce myself. My name is Marnina. I was born and raised in Toronto, Canada and moved to Israel after finishing a Bachelors in visual communications at York University. Ever the student, I immediately started my MSc in industrial design at