MARKET RESEARCH

Strategic Consumer Insights

With thousands of data points readily available to most companies, sometimes it is important to zoom-in in order to make sense of the noise. Qualitative techniques allow companies to make sense of the data through genuine connections with their audiences. These techniques include: mapping relevant stakeholders; mapping social media discourse; engaging with relevant stakeholders on social media and in-depth interviews with corporate stakeholders and consumers.

 

0548349394

©2020 by Research • Design • Strategy. Proudly created with Wix.com