CASE STUDY 1: SELLING INFECTION CONTROL SOLUTIONS TO NEW AND EXISTING MARKETS DURING COVID
A medical device company specialising in infection control was looking to expand its North American market share in the dental and tattoo industries. They also hoped to leverage COVID-19 to bring more awareness to their products and best practices of infection control.
The research included mapping the social media discourse, facilitating organisational learning within the company (they had a relatively new management team and a brand new sales team) and interviewing internal and external stakeholders.
Deliverables included marketing segmentation and a strategy for organic and paid social media marketing.
My role on the team was to facilitate organisational learning, write interview scripts and lead the team of interviewers (as well as conduct some myself) and organise information into customer journeys for the different stakeholders in order to identify pain points and opportunities.