Creativity is the force responsible for the creation of useful (and/or feasible) and novel/original solutions in any domain [Amabile, 1996]. At least that is what creativity is according to researchers (from disciplines as diverse as design, engineering, business and psychology). Creativity is not just about making something different. In fact, creativity is often about using something that already exists in a different context. More importantly, creativity has nothing to do with being artistic. While art is always about creation it is not always creative. This is good news for all of you who feel that creativity eludes you simply because you can't draw. Creativity can be found in any profession. A doctor who prescribes a drug off label to treat a different illness is being creative. An engineer who develops a new type of jet engine is being creative.
While not everyone is capable of the same levels of creativity, everyone is capable of some degree of creative thought. Furthermore, with the right tools and tricks you can learn to be more creative. And the first step of being more creative is understanding what creativity is!