While my formal design education began in 2005 my great design adventure began in kindergarten when my best friend and I would sit for hours at the coloring table designing our own fashion line. I firmly believe design is equal parts knowledge and passion and that Crayola taught me as much about design as Josef Müller-Brockmann.

I have a Bachelors of Design from the York-Sheridan Joint Program in Design in graphic, multimedia and visual communication design and am completing my Masters of Science in industrial design at the Technion - Israel Institute of Technology. At some point words like holistic and human-centered began to permeate my vocabulary and I became enamored with the research and strategy side of things. I am currently completing my MSc research at the Technion and trying to stake out a place for myself in the Israeli design scene.